App Store Optimization For Google Play And The App Store
Most app installs start with a search inside the store. App store optimization improves the keywords, screenshots and ratings on your listing, so more of the right people find your app and tap install.
- Android and iOS handled separately
- Screenshots designed in-house
- Keyword rankings tracked weekly
What ASO covers
Everything on your store listing that affects ranking and installs.
Keyword research
What people type when looking for an app like yours.
Listing copy
Title, subtitle, short and long description written for each store.
Screenshots & icon
Designed to explain the app in a two-second glance.
Store A/B tests
Google Play experiments and App Store product page tests.
Ratings & reviews
In-app review prompts timed well, plus replies to reviews.
Localisation
Listings adapted for new countries and languages.
How ASO works with us
Audit
Your listing, keywords and competitors.
Rewrite
New copy and creatives.
Test
Icon and screenshot tests in the store.
Track
Rankings, installs and conversion rate.
Why app teams work with us
We also run paid app campaigns, so we know how store listings and ads affect each other.
Talk to our teamStore-specific
Google Play and the App Store rank differently. We optimise each on its own.
Design and data together
Designers and ASO analysts work side by side.
International
Localised listings for new markets.
Pairs with paid
Combine with our app marketing for faster growth.
App Store Optimization plans
Pick a starting point. Every plan is adjusted to your business after the first call.
ASO Audit
One-time
- Keyword research
- Listing rewrite
- Creative recommendations
- Competitor report
ASO Growth
Monthly
- Ongoing keyword updates
- Screenshot design
- Store A/B tests
- Review management
Global ASO
Multiple markets
- 5+ languages
- Keywords per country
- Paid UA alignment
- Dedicated ASO manager
Need something in between? Tell us what you need
Questions about app store optimization
What is app store optimization?
It's improving your store listing so the app ranks higher in store search and more visitors install it.
Is it different for Android and iOS?
Yes. The two stores read different fields and rank apps differently, so each is handled separately.
How long does ASO take to work?
Keyword changes can move rankings in 2 to 6 weeks. Creative tests need enough store traffic to give a clear answer.
Do you design the screenshots?
Yes, and we test them to see which versions get more installs.
Can ASO work alongside paid installs?
Yes. Paid installs can lift organic rankings too. See our App Marketing service for paid campaigns.
Tell us about your business
Share a few details and we'll come back with a short audit and a proposal for app store optimization.
- A reply within one working day from a strategist, not an auto-responder.
- A written audit and proposal with scope and pricing spelled out.
- No obligation. Keep the recommendations even if you don't hire us.
App store optimization from Zoxi Media
A 30-minute call is usually enough to know whether we're the right fit.