Let Every Buyer Compete At Once, Not One At A Time
Traditional waterfalls ask one ad network after another, leaving money on the table. Header bidding lets all 500+ demand partners bid simultaneously — so the true highest bid wins, every single time.
Waterfall vs. Header Bidding, Side By Side
A waterfall asks buyers one at a time in a fixed order. Header bidding asks everyone at once — the difference shows up directly in your revenue.
Waterfall (Old Way)
Header Bidding (Zoxi Media)
Simultaneous Auctions Beat Sequential Ones
True Market Price
Every buyer bids their real value, not a discounted waterfall rate.
No Waterfall Delay
Simultaneous auctions clear faster than sequential network calls.
Works Across Formats
Display, video and native all run through the same bidding stack.
Transparent Reporting
See exactly what every bidder offered on every single impression.
Frequently Asked Questions
Publishers typically see a 20-64% revenue lift after switching from a waterfall to header bidding, since every buyer now competes on equal footing instead of being asked at a discounted, sequential rate.
Our wrapper is built to load asynchronously with strict timeout controls, so auctions typically clear in under 200ms without noticeably impacting page speed.
Yes, header bidding is designed to plug into your existing ad server setup, passing the winning bid in as a competing line item.
Header bidding on our platform covers display, video and native formats, all running through the same unified auction stack.
Payouts run on a net-15 cycle with no minimum threshold, the same schedule used across all Zoxi Media publisher products.
Ready To Stop Leaving Revenue On The Table?
Apply your site and get a free header bidding revenue estimate.